The Perfect Facebook Post

the-perfect-facebook-post

Images on Facebook are the most shared of any media. Creating a perfect Facebook post for images may not be possible, but here are 7 tips to help you move along the spectrum of excellence towards a “God like” Facebook post.

Perfection. What is that? In the world of cars—is it a Ferrari? If it is art—could it be the Mona Lisa? With the profession of architecture, is it personified in the Sydney Opera House?

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16 Tips for Networking Smarter

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Six degrees of separation are allegedly all that stand between you and anyone on the planet. Or, according to my father, “There are not six degrees of separation, there are two; you just have to think hard enough.”

Like him, I’m a connector, and would agree that regardless of how many people it takes to connect us, no one is too far removed. What’s more, it can be a great joy to facilitate those connections for people in your network.

But I’ve also learned that just because things come naturally to me, it’s not always the same for others. I learned this most pointedly with networking. Here are 16 quick, immediate tips to help you become a better networker:

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"I Need An Excuse to Get Back Into the Customer"

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I hear it all the time: “I need an excuse to get back into the customer. Let me get them that case study, that reference, that white paper, anything that allows me to meet with them one more time.” Creating excuses to get back into the customer is nothing but old sales mythology. It does nothing to serve us or the customer.

We’re all desperate to find customers willing to talk to us, willing to consider buying. Once we find them, once we have a meeting, we won’t let go. We want any excuse we can find to get back into the customer, to keep having meetings. Sometimes we design our meetings to create an excuse for another meeting. All this does is take time—our time and the customer’s. All this does is lengthen the sales cycle; maybe we’re just postponing the inevitable “No,” but in the least it lengthens the sales cycle.

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Why Busyness May Be Killing Your Business

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My biggest adjustment when I started my business was that no matter the issue, all paths led to me! Finding new clients, setting the business strategy, agreeing the needed partnership, preparing the materials for the meeting, or managing the vendor registration? Yes, all me. The diversity and volume of topics on my “to do” list was overwhelming at times.

This dance between growth and keeping current customers happy is one of the biggest challenges of small business owners and entrepreneurs.

Just recently, I have been part of or heard about many of these conversations. Do any of them sound familiar?

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