Sales and Marketing
This Week's Tip
"WHAT EXACTLY IS A USP?"
A Unique Selling Proposition is what sets you apart from your competition. What makes your offer the best offer to the broadest range of customers? That’s your USP. It may be quality of product or service. It may be low price. It may be exclusivity or snob appeal. It may be easy availability or availability of financing. Whatever your USP happens to be, it will serve as the basis for your marketing success.
