222 Ways to Promote Your Small Business on a Budget by Ron E. Gielgun
	Often, it is not the large-scale, costly promotional campaigns that turn a small business into a success story, but the little, imaginative things that cost almost nothing: placing a terrarium with an exotic animal in your store will ensure that neighborhood children force their parents to enter; hanging a mirror in your window case will make people stop and look; using irregular shaped envelopes can turn an otherwise mediocre mail-order campaign into a success. Whether you are a retailer, wholesaler, or an Internet entrepreneur, here you will find ideas that will help you get the most bang for your promotional buck.
	Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals by Anthony O. Putman
	The publisher, John Wiley & Sons How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, ``package'' your product, turn prospects into customers, and develop and use advertising.
	Marketing that Matters by Chip Conley & Eric Friedenwald-Fishman
	Using real-life examples from Patagonia, General Mills, Clif Bar and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. It offers ten practices to engage customer using innovating marketing techniques -- from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company -- and potentially change the world. Marketing That Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
	Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business by Kathy J. Kobliski
	From the Publisher For many small business owners, the potential for wasting thousands of dollars on the wrong advertising decisions exists. Advertising Without an Agency is an ideal primer on the ins and outs of advertising and how to get the information you need to pinpoint your advertising objectives. Complete with worksheets that help you take the guesswork out of buying ad space or time, understanding the lingo, plus targeting your defined market with the best medium.
	301 Do-It-Yourself Marketing Ideas : From America's Most Innovative Small Companies by Sam Decker(Editor), Jay Conrad Levinson(Introduction)
	A handy reference tool for any business owner or manager, this sequel to the 150,000-copy bestseller 301 Great Management Ideas features 301 do-it-yourself marketing ideas which have been developed--and proven to work--by the country's most innovative companies.
	Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson
	In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.