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The Sales and Marketing section is your guide to branding your business and successfully communicating your value proposition to your target customer. GoSmallBiz's team of marketing professionals knows that marketing is about more than simply advertising your business in the local newspaper. Marketing to your target market encompasses everything from how you price and distribute your product or service to how you choose to disseminate information about your business through all communication channels.

Sales and Marketing
This Week's Tip

"TELEMARKETING TO IMPROVE PROFITS"
A Telemarketing Rep costs far less than a Direct Sales Rep.  The compensation is less and the travel cost is less.  Effective companies use telemarketing reps to handle cold canvassing of prospects and setting appointments for the direct sales staff.  Telemarketing can also be very cost effective for soliciting add-on business from existing customers.

Sales and Marketing
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