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Adobe Photoshop 7.0 Classroom in a Book by Adobe Creative Team |
| Completely revised to cover all of Photoshop 7's new features. Starts with an introductory tour of the software and then progresses on through 16 lessons, covering everything from Photoshop's interface to more complex topics like color management, Web graphics, and photo retouching. Softcover. CD-ROM included. | |
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The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationships by Bryan P. Bergeron, Ray Kurtzweil |
| Explains why Emotional Interfaces are a critical factor to e-commerce success and how to take advantage of this new technology. Provides clear examples and advice for turning collected customer data into a strong competitive advantage. DLC: Customer loyalty. | |
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Find It Online: The Complete Guide to Online Research by Alan M. Schlein, et al |
| Since its first publication in 1994, this guide has been an essential tool for journalists, researchers, lawyers, professors, librarians, business executives, and students. The new edition has been updated by award-winning journalist Schlein to include tips and search strategies from 20 information industry experts. | |
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Net Results.2: Best Practices for Web Marketing by Leland Harden, et al |
| Reveals the proven strategies used by the authors to execute profitable and successful online marketing campaigns for such companies as America Online and Barnes and Noble. Filled with expert advice from three online pioneers who have twenty years of collective online marketing experience. Softcover. Revised from an earlier edition. | |
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The
Soul of the New Consumer : Authenticity - What We Buy and Why in
the New Economy by David Lewis, Darren Bridger |
| Why are people shopping, and buying, the way they do? The Soul of the New Consumer intriguingly explores today's marketplace reality, along with ways that businesses can adapt to keep pace. Authors David Lewis and Darren Bridger--chairman and head of retail research, respectively, at an international consulting firm--suggest that consumers in years past were "conformist in their purchasing patterns and motivated largely by a desire for convenience." | |
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Search Engine Optimization for Dummies by Peter Kent |
| “If we build it, they will come.”
Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:
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