Business owners need to keep up to date with the latest marketing strategies. Doing the same old thing without thinking about whether that is still what you should be doing is an easy way to get left behind.
The Young Entrepreneur Council is a great organization that promotes entrepreneurism among young people, and their latest article features members discussing 10 outdated marketing strategies that businesses should rethink. With the rapid pace of technological change especially, strategies that worked a few years ago are not necessarily the best idea today.
Your business website is one of your best assets. You want a great website that is easy for customers to find and that then creates a great experience for your customers, encouraging them to buy more and come back more often! And if your website is one of your best assets, perhaps the best asset on that website is your content. Lisa Barone of Small Business Trends wrote a great article about efficient, effective ways you can improve your website with great content. She includes tips for improving your product pages, business blogging, email newsletters, multimedia, and more. We are big believers in this content-based approach. You want to offer real value to your customers, and to do that you want to give your customers great information and educate them. You want them to easily be able to see and understand your value proposition, and just what you will do for them.