Articles
Building Customer Relations
The first thing that Jay Abraham tried to teach me was the value of a customer. I don’t mean the lukewarm, wishy-washy appreciation of customers that most businesses have. I mean the intense insight that it is not new customers, but old customers, that are the key......
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Educating The Customer To Help You Sell
Jay Abraham strongly advocates that a business extend itself far beyond the normal advertising methods used by most firms. Too many companies use conventional ads on a hit-or-miss basis, which draw poorly. Bad results discourage them from continuing to market and......
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Keeping Customers Satisfied
Satisfied - how “satisfied” are your customers?
This one is actually very difficult because satisfaction again happens in the mind. But we have some ways to do that and one way is to go back and read a really old book called The World’s...
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Understand your Customers
Do you understand your customer? I have one of these little cards from where I stay in the Holiday Express. I like to stay in the Holiday Express. I travel a lot and I have about a million points on this card right now. I spend a lot of time on the road and......
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Management and Customer Service
When we are managing an organization or managing a company, small or large, we have a problem. We have customers that come in and customers that go out of the door, we have people that work with us, and we have suppliers. How do we manage all of these things......
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Managing the Customer Experience
So why is managing a customer experience so hard to do? Well, it has to do with what is called the black box theory. Now, I am not going to get into a big psychological discussion with you except it is real simple to understand. I am a marketing person ...
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The Significance of Communication
To do all this, I've got to talk to you about you about communication, because one of the problems with communication is that we just don't understand all the pieces. So, I'm going to do a little drill for you here. I'd like each of you to take a little......
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Human Behavior
Human behavior. One of the things that we have to understand is that, as a small businessperson, we actually have the ability to mold a customer. Now that sounds kind of strange. But let me give you a perfect example. Let's assume that......
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Positive Messages and Creativity
When creating a positive and effective message, it is imperative that you get creative. You should use incentives, and here's what I mean by using incentives. Figure out what moves your customers. Figure out what is going to make them give you referrals to other......
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Creating a Positive Message
It is important that you know how to create a positive and effective message. One way to do that is to create an identity for yourself. There are a couple of key questions that you need to ask yourself when creating an identity. ...
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Customer Service
It's important to consider customer service. I assume we can roll this into everything else. But let's just talk about customer service for example. One of the things I've discovered over the years in business......
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Retention
Retention begins before the sale is even made. With the right attitude, presence and confidence, you will describe a plan that your client is going to want to use every day. We know that them using the plan every day......
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Freddy
I'm going to tell you a story about a great entrepreneur who makes things happen and he really works for himself. His name is Freddy the waiter. Now, Freddy here in Atlanta works for the Atlanta Bread Company......
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Sales Tips: Feel, Felt, Found
People don't want to be sold. I don't want to talk about gimmicks. I don't want to talk about techniques. But there are certain things that successful salespeople do that unsuccessful salespeople do not do. ...
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Sales Objections
Let's talk a little bit more about the sales process. What are the reasons that people buy, and what are the reasons that people don't buy? Why are they going to buy your product or service? Why are they going to say no to your product or service?...
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How to Build Customer Relationships
It’s for good reason that this website is titled OneMoreCustomer. After all, every business is always looking for just that—one more customer. However, a new customer isn’t the only way ...
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The Call to Action: Take Customers by the Hand
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action.
What is a call to action? The call to action, ...
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Educate Your Customers
Did you know that educating customers is one of the most effective marketing methods? Marketing is an essential element of your business, and you have to do it better than your competition. Every dollar must be spent efficiently and productively, ...
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Retaining Customers When You Lose a Sales Rep
When you run a business, things are going to change. It’s inevitable. Your products and services, technology, and even your marketing strategies and personnel will all change over time. But one of the biggest challenges you will face in the midst of these evolutions ...
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Creating the Customer Experience
Learn the why the customer experience is important and how to establish your value proposition....
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The Call to Action: Take Customers by the Hand
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action......
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Increasing Customer Loyalty
You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should!—look at ways to get your existing customers......
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The Power of Brand Advocates
Your best marketing doesn’t come from your online presence, or from advertisements on television or newspapers. It comes from the passionate advocacy of your best customers.One of the fundamental beliefs here......
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How to Build a Team
Entrepreneurs are naturally self-starters, do-it-yourself types. But how do you go from that to building an organization, with employees, partners, and other forms of support? You have to learn how to glue a company together....
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Go For the Win-Win
If a business owner were just thinking of himself or herself, then the business would never make it. Sure, things might be ok for a little while, but long-term sustainable success only comes when your business is focused on other people....
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