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Search Engine Optimization for Dummies by Peter Kent |
| “If we build it, they will come.”
Unfortunately, in the field of Web sites, that’s an unfulfilled
dream. Having a Web site does not automatically guarantee having
traffic, even if you register the site with appropriate search
engines. Whether you’re an e-tailer who wants customers,
a business that wants clients, or an organization that wants to
get your message out, Search Engine Optimization For Dummies explains
the rules of the game with information on:
Spiders—not the yucky kind, but the software that grabs
Web pages, and then,,reads and indexes the information
Search indexes or engines, search directories, non-spidered indexes,
and pay-per-click systems
The eight search systems you really need to impress and how to
get your pages into them
Keywords and how to choose them strategically and use them often
Submitting to the directories, including the biggies (Yahoo! Directory
and the Open Director Project) and second-tier directories
Using shopping directories for e-commerce sites, complete with
a list of nine popular ones and CPCs (cost per click) for various
types of merchandise on various sites
Complete with a tear-out cheat sheet and information about Web
sites you may want to hit for even more information, Search Engine
Optimization For Dummies will help you make the Web site hit list.
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422
Tax Deductions for Businesses & Self-Employed Individuals
by Bernard B. Kamoroff |
| Description:
Looking for more tax deductions to include on Schedule C? This is the
book. Kamaroff has done a great job providing straightforward information
about deductions with simple direction of where the deductions go on
Schedule C. |
| click
here for more books on Tax and Accounting |
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Advertising
Without an Agency : A Comprehensive Guide to Radio, Television, Print,
Direct Mail, and Outdoor Advertising for Small Business
by Kathy J. Kobliski |
| From the
Publisher For many small business owners, the potential for wasting
thousands of dollars on the wrong advertising decisions exists.
Advertising Without an Agency is an ideal primer on the ins and outs of
advertising and how to get the information you need to pinpoint your
advertising objectives. Complete with worksheets that help you take the
guesswork out of buying ad space or time, understanding the lingo, plus
targeting your defined market with the best medium. |
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click
here for more books on Sales and Marketing
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Hiring:
How to Find and Keep the Best People
by Richard S. Deems |
| Deems guides you through
the entire hiring process, from gaining a true understanding of the job
opening to preparing for interviewing candidates with five simple steps to
avoiding legal complications by only asking questions that address an
potential hire's "bona fide occupational qualifications." |
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click
here for more books on Human Resources
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Business
Law (Barron's Business Review Series) by
Robert W. Emerson (Contributor), John W. Hardwicke |
| Revised
with many details expanded and updated, this volume covers all aspects of
business law, including contracts, commercial paper, corporations and
partnerships, torts and litigation, and much more.
Business Law is a down to earth book that explains many topics that
are critical to those in business. Clearly explains the impact and legal
ramifications of decisions made in the workplace. |
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here for more books on Legal
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Investing
For Dummies® by Eric Tyson |
| Investing
for Dummies is a good, all-around investment guide for the rest of us.
Author Eric Tyson covers all aspects of investing, from stocks and bonds
to real estate and collectibles. Tyson points readers towards investments
that actually work and raises warning flags about strategies you should
avoid. The book also considers whether starting and running your business
can be a good investment option. If you're looking for a good place to
start building a secure financial future, this is it. |
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here for more books on Investment
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Dictionary
of Insurance Terms (Dictionary of Insurance Terms, 4th Ed)
by
Harvey W. Rubin |
| This
book defines more than 4,200 insurance terms that should be
understood by agents, brokers, actuaries, underwriters,
personnel professionals dealing with employee-benefit
programs, and consumers who need to understand the insurance
policies they plan to buy. Terminology covers life, health,
property, and casualty insurance, as well as retirement
plans. This new, heavily updated edition has been expanded
with approximately 200 new terms, and updatings of many
other terms to reflect the current state of the insurance
industry. |
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here for more books on Insurance
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with Amazon.com
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