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Recommended Books
422 Tax Deductions for Businesses & Self-Employed Individuals
by Bernard B. Kamoroff
Description:
8th edition of this best selling A to Z encyclopedia of business tax deductions is like found money for business owners. For all small businesses, home businesses, Internet businesses, franchise operations, direct marketers, professionals, independent trades, contractors, and all self employed individuals.
Buy this book.
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J.K. Lasser's Taxes Made Easy for Your Home-Based Business: The Ultimate Tax Handbook for Self-Employed Professional, Consultants, and Freelancers
by Gary W. Carter
Description:
Home based business owners need to know all of the deductions and tax saving strategies that are available. This J.K. Lasser book does a very good job of covering these areas and more. Checklists and sample forms are provided.
Buy this book.
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Tax for Dummies 2009/2010 (Paperback)
by Sarah Laing
Description:
"Tax 2009/2010 For Dummies" offers easy to understand advice on every
aspect of tax: from child credit and investments, to pensions and
inheritance tax. This up to date guide will also provide those nine
million people who have to work out their own tax bill with jargon
free, step by step advice on completing a self assessment form.
Covering the rules and regulations of the 2009/2010 tax year, this
manual will help readers stay on top of changing policies and fulfill
their legal obligations. "Tax 2009/2010 For Dummies" covers:
understanding the UK Tax System; making Tax Efficient Investments;
pensions, benefits and planning for your retirement; working for
yourself or working for someone else; and, where to go for further
guidance. About the author: Sarah Laing is a Chartered Tax Adviser and
a member of the Chartered Institute of Taxation. She has been writing
professionally since joining "CCH Editions" in 1998 and now works as a
freelance author. Sarah is the News Editor of "TaxationWeb Limited".
Buy this book.
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J.K. Lasser's Taxes Made Easy for Your Home-Based Business
by Gary W. Carter
Description:
This is an excellent book for home based business owners who need a reference guide for new tax laws and deductions. Helpful sample forms are included.
Buy this book.
|
The Ernst & Young Tax Guide 2009 (Ernst and Young Tax Guide) For Preparing Your 2008 Taxes (Paperback)
by Peter W. Bernstein
Description:
The E&Y Tax Guide is the only personal tax guide available produced by a big 10 accounting firm. This popular guide offers tips on how to maximize deductions, strategies for taking advantage of new tax laws and coverage on commonly overlooked deductions. Instruction on completing federal income tax forms for the year 2000-2001 is included along with suggestions on ways to avoid common errors.
Buy this book.
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J.K. Lasser's Financial and Tax Strategies for Family Business
by Barbara Weltman
Description:
This guide covers the main aspects of a family business from start to transfer. It includes such topics as management, raising money, fringe benefits, retirement plans, asset protection, transferring the business to children, and selling a family business. This is a must-read for any current, future or next-in-line family business owner.
Buy this book.
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JK Lasser's Small Business Taxes 2009: Your Complete Guide to a Better Bottom Line (J K Lasser's New Rules for Small Business Taxes) (Paperback)
by Weltman Barbara
Description:
While many small business owners seek to improve their bottom line, few realize all the ways that tax laws can help them do so. J.K. Lasser's Small Business Taxes 2009
gives you a complete overview of small business tax planning in an
accessible manner. Focusing on strategies that help you use deductions
and tax credits effectively, shield business income, and maximize other
aspects of small business taxes, this valuable guide will show you how
your actions in business today can affect your bottom line from a tax
perspective tomorrow.
Buy this book.
|
Don't Let the IRS Destroy Your Small Business : Seventy-Six Mistakes to Avoid
by Michael Savage
Description:
If you're unaware of tax potholes that you're business could fall into, then you should consider reading this book. It is written by a tax attorney who lists and explains 76 commonly made mistakes by small business owners. In the process of listing these mistakes, Savage covers all of the major tax code areas that are important to any small business owner.
Buy this book.
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Keeping the Books : Basic Recordkeeping and Accounting for the Successful Small Business
by Linda Pinson
Description:
For those business owners who are just getting started and have little or no accounting experience, this book is a great resource. It includes forms, illustrations, and worksheets to help explain and guide them through the easy to understand steps of basic bookkeeping and business record management.
Buy this book.
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Tax Savvy for Small Business : Year-Round Tax Strategies to Save You Money, 4th ed.
by Frederick W. Daily
Description:
Tax Savvy offers specific steps and suggestions to help small business and home based business owners reduce or even avoid taxes by planning ahead and creating a sound strategy.
Buy this book.
|
The Ernst & Young Tax Guide 2008 (Ernst and Young Tax Guide)
by Peter W. Bernstein
Description:
What the IRS doesn’t tell us, Ernst & Young does.Year after year, The Ernst & Young Tax Guide hits national best-seller lists and garners rave reviews. The most user-friendly, most current guide available to preparing your own tax return, this essential resource contains all the information readers need to save on their taxes. The accessible format walks you step-by-step through the daunting filing process, with sample tax forms and schedules demonstrating how to fill out a tax return line by line. As the only guide that provides complete coverage of the new tax law provisions, it’s no wonder The New York Times praises it as “the top choice among popular tax books.” The Ernst & Young Tax Guide is really two books in one. The first is the official IRS tax guide, Your Federal Income Tax, updated by E&Y to take into account developments in 2007. The second book is the Ernst & Young guide offering comments, explanations, and tax-saving tips on what the IRS tells us-and doesn’t tell us. These two books have been combined in one easy-to-read volume to provide taxpayers with the most well-rounded and comprehensive tax guide on the market.
Buy this book.
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J.K. Lasser's Your Income Tax 2008: For Preparing Your 2007 Tax Return
by J. K. Lasser Institute
Description:
Navigating the ever-changing income tax landscape is no easy task. Each year, millions of taxpayers are affected by new IRS regulations, federal court decisions and amendments from congressional tax committees. This year alone, there are many important developments such as the AMT exemption, new parameters on charitable giving, as well as regulations on residential energy improvements. To make informed decisions about income taxes and the changes that impact your return, there’s only one guide that won’t lead you astray. J.K. LASSER’S YOUR INCOME TAX 2008 is a proven, accessible resource with important strategies, useful recommendations and of course, all the latest tax law changes.
Finding the new deductions and planning opportunities can be daunting but savvy taxpayers know they can rely on J.K. LASSER’S YOUR INCOME TAX 2008: For Preparing Your 2007 Tax Return to pinpoint and explain last minute changes they may have missed. Coverage of current tax law changes, both comprehensive and comprehensible is what the Lasser team of experts provides.
Buy this book.
|
Toolkit Tax Guide 2009 (Business Owner's Toolkit series)
by Paul N. Gada
Description:
With expert commentary and line-by-line explanations, this resource
addresses the federal tax-filing process while helping to minimize
liabilities. Detailed discussions focus on issues of primary importance
to small-business owners and help answer commonly asked questions such
as What is the best form of organization for a given business? How
should personal and business expenses be differentiated? How should
employee benefit plans be handled on tax returns? and What might the IRS look for when conducting an audit? Free
online information and support are included, as are sections covering
the latest changes to the federal tax code. In addition, book buyers
will have free access to an online tax preparation service.
Buy this book.
|
Business Law (Barron's Business Review Series)
by Robert W. Emerson (Contributor), John W. Hardwicke
Description:
Revised with many details expanded and updated, this volume covers all aspects of business law, including contracts, commercial paper, corporations and partnerships, torts and litigation, and much more. Business Law is a down to earth book that explains many topics that are critical to those in business. Clearly explains the impact and legal ramifications of decisions made in the workplace.
Buy this book.
|
The Essential Corporation Handbook (Psi Successful Business Library)
by Carl R. J. Sniffen
Description:
A comprehensive reference of the types of small business corporations anywhere in the United States. It explains the legal requirements for maintaining a corporation in good standing. Features sample corporate documents, which are annotated by the author to show what you should look for. Tells how to avoid personal liability as an officer, director, or shareholder.
Buy this book.
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Dictionary of Legal Terms : A Simplified Guide to the Language of Law
by Steven H. Gifis
Description:
This book is a must for those with no legal background, but don't want to be intimidated by legal "jargon." I found it an easy reference guide to common and not so common legal words used every day. I work in a courtroom, and found the book helpful in understanding the judicial process.
Buy this book.
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Trademark: Legal Care for Your Business and Product Name (5th Ed)
by Stephen Elias
Description:
Names, logos, and other unique corporate marks of identification are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, clearly explains how to properly choose these vital assets and then diligently protect them. Revised to reflect changes affected by the advent of cyberspace, Trademark offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any resulting disputes.
Buy this book.
|
The Copyright Handbook : How to Protect & Use Written Works (5th Ed)
by Stephen Fishman
Description:
Copyright law is a complex field, and it's crucial for writers to understand what's entailed. Stephen Fishman covers what a copyright is, how it's created and protected, limitations and transfer of ownership, how long it lasts, and what copyright infringement is all about. There are chapters on copyright registration, copyright notice, and how to deal with errors or omissions. Fishman also wades into the issues of derivative works and compilations, works for hire, and jointly authored works. He also tackles the confusion of copyrights in the online world of electronic publishing; the book is worth its price for this chapter alone.
Buy this book.
|
Patent It Yourself
by David Pressman
Description:
Say that you've come up with a really nifty idea for a gizmo that would improve the lives of every human being on Earth and probably turn you into a gadzillionaire, too! Before you get too far into the fantasy, you need this extremely detailed and comprehensive guide to the process of getting a patent. This is not a small book, but it contains everything you need to know, including a lot of things you probably don't KNOW you need to know. Very detailed, with examples of forms you'll need, addresses and marketing advice, this is the complete guide you'll need to navigate this complex process from square one to gadzillionaire-ness!
Buy this book.
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Negotiating Commercial Real Estate Leases
by Martin I. Zankel
Description:
Negotiating Commercial Real Estate Leases is a well-crafted, superbly presented instructional guide for the business owner and a "must read" before signing a lease. Readers will learn the obvious and not-so-obvious differences between so-called "standard" landlord and tenant leases; the critical economic and legal issues implicated in lease clauses; which points are most easily negotiated under what situations and which points aren't worth the time spent negotiating; what alternative clauses and solutions can be offered to create a leasing deal that works for both the business tenant and the building landlord.
Buy this book.
|
101 Things You Need to Know About Internet Law
by Jonathan Bick
Description:
Complete and concise, this is a guide to the legal issues and answers involved in all facets of e-commerce, from making purchases online to advertising your new Web site. You'll find a wealth of essential information about Internet-related contracts, taxes, rights, options, obligations, limitations, relations, liabilities, debt collection, advertising, billing, refunds, intellectual property protection, and more.
Buy this book.
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The Art of M&A Due Diligence : Navigating Critical Steps and Uncovering Crucial Data
by Alexandra Reed Lajoux, Charles M. Elson
Description:
This question and answer resource focuses on the most critical steps in the M&A process. Drawing on the experience of 100 experts, Lajoux shows non-lawyers how to navigate due diligence and how to uncover data that can break a deal. Featuring global perspectives and special insights for small businesses, manufacturers, and service companies, this primer is essential for everyone involved in M&As.
Buy this book.
|
Steal Me Blind! Shoplifting & Retail Theft...And How To Stop It Without Getting Sued
by Richard W. Helena, Sr.
Description:
Step by step instructions on how to spot and handle it all. Includes checklists, forms, guides, the black market "Southern California Thieves Manual," and much, much more. Highly entertaining, and packed with practical tips and great ideas that can be applied immediately to deter, prevent, or arrest. Every retail owner and operator should read this book from cover to cover. Twice.
Buy this book.
|
The Employer's Legal Handbook (Employer's Legal Handbook, 4th Ed)
by Fred S. Steingold, Amy Delpo(Editor)
Description:
Whether you hire one employee or one hundred, The Employer’s Legal
Handbook gives you the practical and legal guidance you need to run a
fair and productive workplace, and stay out of legal trouble.
Buy this book.
|
The Open Brand: When Push Comes to Pull in a Web-Made World
by Kelly Mooney, Nita Rollins
Description:
Many of today's best brands are powered by the technologies, traits and
trends of the digital channel. Old mass-marketing push tactics are
being superseded by the pull of an online population prolifically
creating, sharing and influencing each other. The potent pairing of
digital notoriety and network effects has given rise to a new cultural
authority: the icitizenry.
A radical business imperative
emerges from these forces: open up to consumer involvement in your
brand's messages and offerings. The Open Brand illuminates both the
risks and immense rewards of doing so, and describes the On-demand,
Personal, Engaging and Networked consumer experiences that will ensure
brands' relevance in a web-made world.
Buy this book.
|
222 Ways to Promote Your Small Business on a Budget
by Ron E. Gielgun
Description:
Often, it is not the large-scale, costly promotional campaigns that
turn a small business into a success story, but the little, imaginative
things that cost almost nothing: placing a terrarium with an exotic
animal in your store will ensure that neighborhood children force their
parents to enter; hanging a mirror in your window case will make people
stop and look; using irregular shaped envelopes can turn an otherwise
mediocre mail-order campaign into a success. Whether you are a
retailer, wholesaler, or an Internet entrepreneur, here you will find
ideas that will help you get the most bang for your promotional buck.
Buy this book.
|
Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals
by Anthony O. Putman
Description:
The publisher, John Wiley & Sons How to market your services,
whether you are a small-business owner looking for increased sales or
an independent professional seeking new clients. Shows how to define
specific markets, focus advertising efforts there profitably, and
differentiate your business from others in the public eye. Also
discusses how to price services, ``package'' your product, turn
prospects into customers, and develop and use advertising.
Buy this book.
|
Marketing That Matters
by Chip Conley & Eric Friedenwald-Fishman
Description:
Using real-life examples from Patagonia, General Mills, Clif Bar
and many other companies, Marketing That Matters shows how to define
your company's mission, goals, and potential audience in ways that are
flexible, creative, and true to your organization's core values. It
offers ten practices to engage customer using innovating marketing
techniques -- from discovering how customers make decisions to building
committed communities of customers, employees, and strategic partners
who will spread the word about your company -- and potentially change
the world. Marketing That Matters is the definitive handbook to help
you incorporate social responsibility as a core element in your
company's marketing strategy.
Buy this book.
|
Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business
by Kathy J. Kobliski
Description:
From the Publisher For many small business owners, the potential for
wasting thousands of dollars on the wrong advertising decisions exists.
Advertising Without an Agency is an ideal primer on the ins and outs of
advertising and how to get the information you need to pinpoint your
advertising objectives. Complete with worksheets that help you take the
guesswork out of buying ad space or time, understanding the lingo, plus
targeting your defined market with the best medium.
Buy this book.
|
301 Do-It-Yourself Marketing Ideas : From America's Most Innovative Small Companies
by Sam Decker(Editor), Jay Conrad Levinson(Introduction)
Description:
A handy reference tool for any business owner or manager, this sequel
to the 150,000-copy bestseller 301 Great Management Ideas features 301
do-it-yourself marketing ideas which have been developed--and proven to
work--by the country's most innovative companies.
Buy this book.
|
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
by Jay Conrad Levinson
Description:
In this completely revised and expanded third edition, Levinson offers
a new arsenal of weaponry for small-business success in the next
century. Filled with strategies for marketing on the Internet
(explaining when and precisely how to use it), tips for putting other
new technologies to work, programs for targeting prospects and
cultivating repeat and referral business, and management lessons in the
age of telecommuting and freelance employees, this book will be the
entrepreneur's marketing bible in the twenty-first century.
Buy this book.
|
The Unofficial Guide to Hiring and Firing People
by Alan S. Horowitz
Description:
Corporate downsizing and restructuring have dramatically reshaped the
American workforce. With more people of varying ages in today's job
market, small business owners and managers need practical, insider
advice on selecting quality candidates that only an Unofficial Guide
can deliver. Includes valuable timesaving tips, moneysaving strategies,
and warning signs of a potential bad hire, and provides: the techniques
of effective hiring--advertising, informative interviewing, proper
training; the inside scoop on making the most of your new hires and
maintaining morale and productivity; and the legal issues surrounding
firing--avoiding exposure to lawsuits and bad press.
Buy this book.
|
Managing Human Resource in Small and Mid-Sized Companies
by Diane Arthur
Description:
From Book News, Inc. , June 1, 1996 Addresses the challenges to human
resources (HR) management in organizations with 100-1,500 employees,
covering all aspects of HR in nontechnical language. Chapters on the
function of HR in small to mid- sized companies; the employment
process; performance appraisal; benefits; and information management
include numerous checklists and chapter summaries. Appendices offer
sample forms. This second edition reflects changes since 1987 in
workforce demographics, legal requirements, and recent compensation
trends.
Buy this book.
|
Hiring: How to Find and Keep the Best People
by Richard S. Deems
Description:
Deems guides you through the entire hiring process, from gaining a true
understanding of the job opening to preparing for interviewing
candidates with five simple steps to avoiding legal complications by
only asking questions that address an potential hire's "bona fide
occupational qualifications."
Buy this book.
|
Hire Manage & Retain Employees for Your Small Business
by Joel Handelsman
Description:
Written from a legal perspective, this book gives small-business owners
a better understanding of their rights and responsibilities in the
areas of payroll, sexual harassment, employment policies,
discriminatory hiring, termination, and more. This comprehensive guide
helps small business owners manage common, yet difficult, employment
issues ranging from recruiting, motivating, and keeping good employees,
to legally firing bad ones.
Buy this book.
|
Human Resources : Mastering Your Small Your Small Business
by Jill Rossiter
Description:
Follow four small business owners through a series of workshops that
help them establish personnel policies and learn ways to foster a
positive workplace. Then put yourself through the same paces and apply
the results to your own business.
Buy this book.
|
Hiring Independent Contractors: The Employer's Legal Guide
by Stephen Fishman
Description:
The rules about who qualifies as an independent contractor are
complicated and misclassification can result in severe fines and
penalties from the IRS and other government agencies. Written by an
attorney, this guide explains all the latest IRS rules in plain
English, shows how to take advantage of the many financial benefits of
hiring independent contractors, and provides independent contractor
agreements as tear-outs and on disk.
Buy this book.
|
Dictionary of Insurance Terms (Dictionary of Insurance Terms, 4th Ed)
by Harvey W. Rubin
Description:
This book defines more than 4,200 insurance terms that should be
understood by agents, brokers, actuaries, underwriters, personnel
professionals dealing with employee-benefit programs, and consumers who
need to understand the insurance policies they plan to buy. Terminology
covers life, health, property, and casualty insurance, as well as
retirement plans. This new, heavily updated edition has been expanded
with approximately 200 new terms, and updatings of many other terms to
reflect the current state of the insurance industry.
Buy this book.
|
Insurance for Dummies (For Dummies)
by Jack Hungelmann
Description:
Packed with real-life examples, expert author Jack Hungelmann guides
the reader through the traps and loopholes of the insurance system.
Discover what policy combination is best for your needs and where you
may have gaps. Find out how to reduce your risk and your insurance
costs. Learn how to make the most of your insurance policies and what
to do when thereÕs a crisis. How to shop for health insurance when it
isnÕt employer-provided, get the claims you deserve.
Buy this book.
|
Fundamentals of Risk and Insurance
by Emmett J. Vaughan, Therese M. Vaughan
Description:
This classic, comprehensive book is divided into three sections. The
first section examines the concept of risk, the nature of the insurance
device, and the principles of risk management. This section also
provides an overview of the insurance industry. The second section
examines the traditional fields of life and health insurance as
solutions to the risks connected with the loss of income. The Social
Security system, workers compensation, and other social insurance
coverages are discussed. The final section deals with the risks
associated with the ownership of property and legal liability. Updated
to reflect the changes in the field of insurance since 1996, and a
listing of Web sites of interest.
Buy this book.
|
Compcontrol : The Secrets of Reducing Workers' Compensation Costs (Psi Successful Business Library)
by Edward J. Priz, Kathleen Doyle (Editor)
Description:
CompControl explains the fundamentals of how Workers' Compensation
insurance is priced, and then goes on to explain how overcharges can
occur, and what can be done to prevent or correct them. This is an
insurance book for non-insurance professionals who want to get an
insider's knowledge of Workers' Comp. Business owners learn about the
various WC 'adjustments', and how to systematically bring them into
line with what the business claims experience is. All in all, a great
book by a respected, seasoned premium analyst in the workers' comp
industry.
Buy this book.
|
Health Insurance : How to Get It, Keep It, or Improve What You've Got
by Robert Enteen
Description:
Health Insurance: How To Get It, Keep It, Or Improve What You've Got
shows how to locate and evaluate coverage, compare costs, and obtain
the maximum benefits -- even from your existing insurance plan. It
outlines strategies that will help you find insurance regardless of
whether you are uninsured, underinsured, or considered "uninsurable". A
comprehensive "Options Checklist" will help you identify the health
insurance option that best suits your needs. Then you can consult
individual sections on private health insurance options, government
health insurance options, regular and special "COBRA" options, where to
got if you are turned down for coverage or if you think you've been
treated unfairly, how to appeal a denial of a claim, and what to do if
you have a "preexisting condition".
Buy this book.
|
Cliffsnotes Understanding Health Insurance
by Darlene Brill
Description:
Not all health plans are created equal! To figure out what the best
policy is for you and your family, turn to this guide and learn the
finer points of the insurance maze. Know your needs and your choices,
and you can start saving money now.
Buy this book.
|
Cliffsnotes Understanding Life Insurance
by Bart Astor
Description:
There are many subtleties to investing in life insurance and learning
how to use it as a tool for your financial security. But who is going
to explain them all to you? This guide shows you the steps to take to
choose the correct policy for yourself, your family -- and your future.
Buy this book.
|
Life and Health Insurance
by Kenneth Black, Harold D., Jr. Skipper
Description:
This current, accurate and detailed industry guide for financial
service professionals examines life and health insurance simultaneously
from the viewpoints of the buyer, the advisor, and the
insurerÑproviding a comprehensive and unbiased treatise on individual
and group life; a forthright appraisal of life and health insurance
industry products with careful consideration of the environment; and a
complete examination of life insurance company operations and
regulation. For financial planners, salesmen, actuaries, investment
managers, attorneys, CPAs, and other financial service professionals.
Buy this book.
|
The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationships
by Bryan P. Bergeron, Ray Kurtzweil
Description:
Explains why Emotional Interfaces are a critical factor to e-commerce
success and how to take advantage of this new technology. Provides
clear examples and advice for turning collected customer data into a
strong competitive advantage. DLC: Customer loyalty.
Buy this book.
|
Find It Online: The Complete Guide to Online Research
by Alan M. Schlein
Description:
Since its first publication in 1994, this guide has been an essential
tool for journalists, researchers, lawyers, professors, librarians,
business executives, and students. The new edition has been updated by
award-winning journalist Schlein to include tips and search strategies
from 20 information industry experts.
Buy this book.
|
Net Results.2: Best Practices for Web Marketing
by Leland Harden
Description:
Reveals the proven strategies used by the authors to execute profitable
and successful online marketing campaigns for such companies as America
Online and Barnes and Noble. Filled with expert advice from three
online pioneers who have twenty years of collective online marketing
experience. Softcover. Revised from an earlier edition.
Buy this book.
|
The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy
by David Lewis, Darren Bridger
Description:
Why are people shopping, and buying, the way they do? The Soul of the
New Consumer intriguingly explores today's marketplace reality, along
with ways that businesses can adapt to keep pace. Authors David Lewis
and Darren Bridger--chairman and head of retail research, respectively,
at an international consulting firm--suggest that consumers in years
past were "conformist in their purchasing patterns and motivated
largely by a desire for convenience."
Buy this book.
|
Search Engine Optimization for Dummies
by Peter Kent
Description:
"If we build it, they will come."
Unfortunately,
in the field of Web sites, that's an unfulfilled dream. Having a Web
site does not automatically guarantee having traffic, even if you
register the site with appropriate search engines. Whether you're an
e-tailer who wants customers, a business that wants clients, or an
organization that wants to get your message out, Search Engine
Optimization For Dummies explains the rules of the game with
information on:
- Spiders-not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
- Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
- The eight search systems you really need to impress and how to get your pages into them
- Keywords and how to choose them strategically and use them often
- Submitting to the directories, including the biggies (Yahoo!
Directory and the Open Director Project) and second-tier directories
- Using shopping directories for e-commerce sites, complete
with a list of nine popular ones and CPCs (cost per click) for various
types of merchandise on various sites
- Complete with a tear-out cheat sheet and information about
Web sites you may want to hit for even more information, Search Engine
Optimization For Dummies will help you make the Web site hit list.
Buy this book.
|
Investing For Dummies
by Eric Tyson
Description:
Investing for Dummies is a good, all-around investment guide for the
rest of us. Author Eric Tyson covers all aspects of investing, from
stocks and bonds to real estate and collectibles. Tyson points readers
towards investments that actually work and raises warning flags about
strategies you should avoid. The book also considers whether starting
and running your business can be a good investment option. If you're
looking for a good place to start building a secure financial future,
this is it.
Buy this book.
|
Dictionary of Finance and Investment Terms (Barron's Financial Guides)
by John Downes (Preface), Elliot Goodman, Jordan Elliot Goodman (Preface)
Description:
A small but surprisingly comprehensive dictionary defining over 5,000
terms. The sturdy binding will hold up to a great deal of travel. A
very practical and inexpensive gift for any business person or anyone
interested in finance and investment.
Buy this book.
|
The Millionaire Next Door
by Thomas J. Stanley, William D. Danko
Description:
How can you join the ranks of America's wealthy (defined as people
whose net worth is over one million dollars)? It's easy: you just have
to follow seven simple rules. The first rule is, always live well below
your means. The last rule is, choose your occupation wisely. You'll
have to buy the book to find out the other five. The authors'
conclusions are commonsensical. But, as they point out, their
prescription often flies in the face of what we think wealthy people
should do. Stanley and Danko mercilessly show how wealth takes
sacrifice, discipline, and hard work, qualities that are positively
discouraged by our high-consumption society.
Buy this book.
|
Rich Dad, Poor Dad : What the Rich Teach Their Kids About Money That the Poor & Middle Class Do Not!
by Robert T. Kiyosaki, Sharon L. Lechter (Contributor)
Description:
Personal-finance author and lecturer Robert Kiyosaki developed his
unique economic perspective through exposure to a pair of disparate
influences: his own highly educated but fiscally unstable father, and
the multimillionaire eighth-grade dropout father of his closest friend.
The lifelong monetary problems experienced by his "poor dad" (whose
weekly paychecks, while respectable, were never quite sufficient to
meet family needs) pounded home the counterpoint communicated by his
"rich dad" (that "the poor and the middle class work for money," but
"the rich have money work for them"). Kiyosaki compellingly advocate
the type of "financial literacy" that's never taught in schools. Based
on the principle that income-generating assets always provide healthier
bottom-line results than even the best of traditional jobs, it explains
how those assets might be acquired so that the jobs can eventually be
shed.
Buy this book.
|
The Motley Fool's Rule Breakers, Rule Makers : The Foolish Guide to Picking Stocks
by David Gardner, Tom Gardner
Description:
"Business is as simple as changing the rules at the beginning, and then
making the rules at the end," say David and Tom Gardner, creators of
the Motley Fool investment web site. Invest in the stock of one company
that goes all the way from rule breaker to rule maker, and you get
rich. But how do you tell the difference between a company that will
follow this model--a Microsoft or a Wal-Mart--and a company that only
appears to be a superstar, like Boston Chicken? The Gardners explain
what takes a company from interesting maverick to the "default setting"
of its industry--the name synonymous with its entire type of product,
such as Coke, Kleenex, and Band-Aid. They throw in a little culture,
too: readings from Shakespeare's Henry IV, Part One and Henry V
illustrate the classical route from edgy rule breaker to regal rule
maker.
Buy this book.
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The Unemotional Investor: Simple Systems for Beating the Market
by Robert Sheard
Description:
The Unemotional Investor offers you a purely mechanical set of
approaches for investing in stocks. These intriguingly simple formulas
for investing have yielded gains in recent years that have crushed the
market averages. One, in fact, that you'll find here has returned an
average of almost 40 percent a year for the last ten years. Here, all
subjectivity, all emotional decision-making, all second-guessing is
eliminated. If you can look at two numbers and tell which of them is
larger, you have all the basic skills necessary to manage your own
stock portfolio. The secret is in knowing where to look for the right
numbers to compare. And that's precisely what you'll learn here in a
simple step-by-step, number-by-number approach.
Buy this book.
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Winning the Loser's Game: Timeless Strategies for Successful Investing
by Charles D. Ellis
Description:
This indispensable investment guide asks the question: How can an
individual invest successfully when the majority always fails? Charles
Ellis, one of today's most brilliant investment writers, has updated
his influential book to include: Ways to escape the ravages of taxes
and inflation; How to successfully pass your estate to your heirs (not
the taxman!); Common investing mistakes and painless strategies to
avoid them.
Buy this book.
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The Essential Buffett: Investment Principles for the New Economy
by Robert G. Hagstorm, Robert G. Hagstrom
Description:
Following the Buffett model, Hagstrom explains Buffett's four
timeless principles: 1) analyze a stock as a business; 2) demand a
margin of safety for each purchase; 3) manage a focus portfolio; 4)
protect yourself from the speculative and emotional forces of the
market. Then Hagstrom shows how Buffett's thinking can be applied in
the new economy, addressing technology investing, international
investing, small cap stocks, and socially responsible investing.
Perhaps most valuable are Hagstrom's insights into the psychology
behind Buffett's focus investing. For the first time, we are given
sure-fire guidelines on how to become a winning Buffett disciple.
Buy this book.
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Real Estate Investing from A to Z : The Most Comprehensive, Practical, and Readable Guide to Investing Profitably in Real Estate
by William H. Pivar
Description:
Sensible, conservative real estate investing continues to be one of the
most popular methods for small investors to prepare for future
financial security. Real Estate Investing from A to Z explains real
estate investing in simple, easy-to-understand terms that are relevant
to any investor. It doesn't paint another pie-in-the-sky approach to
real estate riches, in which the only people who get rich are promoters
of high-priced seminar programs. Instead, Real Estate Investing from A
to Z shows readers how to buy one or more homes using very little of
their own money, and get discounts of 10% or more from market value.
This revised edition contains updated information on: Limited
partnerships, REITs and lender sales where exceptional investor
opportunities are still available; Getting the most from a home
inspection, especially when buying older properties; The use and future
of electronic media in buying, selling and managing real estate; Using
the PC and on-line services to discover and research properties.
Buy this book.
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The Unofficial Guide to Real Estate Investing
by Spencer Strauss, Martin J. Stone
Description:
If you think the only path to riches is through the stock market, then
think again. In The Unofficial Guide to Real Estate Investing, Martin
Stone and Spencer Strauss show how to generate financial security one
property at a time. The authors, both real estate brokers, illustrate
basic concepts such as researching and valuing properties, obtaining
financing, managing tenants and expenses, and dealing with taxes. They
believe that the "biggest little secret" in real estate is the
tremendous leverage that investors can enjoy. They write, "If you have
$9,000 to invest, for example, you could buy $9,000 worth of stocks,
bonds, coins, or art. With $9,000 to invest in real estate, however,
you could purchase a four-unit FHA apartment building worth $300,000."
The book includes hundreds of tips on everything from how to minimize
vacancies and be a good landlord to making an offer and working with
contractors. Well written and easy to read, The Unofficial Guide to
Real Estate Investing is a solid introduction for anyone seriously
considering real estate as full- or part-time source of income.
Buy this book.
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Rental Houses for the Successful Small Investor
by Suzanne P. Thomas
Description:
A guidebook for the small investor who wants to invest in single family
rental houses. Chapters guide the reader through setting meaningful and
realistic goals, locating money for down payments, selecting good
properties to buy, getting a loan without doing "creative financing"
gyrations, managing tenants with a minimum of time, writing leases and
getting good landlord insurance, and eventually doing a tax deferred
exchange. Written clearly with the beginner in mind, but including the
information an experienced investor needs to learn.
Buy this book.
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Every Day is Game Day
by Fran Tarkenton, Jim Bruton, foreward by Roger Staubach
Description:
Fran Tarkenton was perhaps the most exciting and dynamic football
player who has ever played the game. Filled with never-before-heard
stories and dozens of personal photographs, Every Day Is Game Day is
the entertaining and uplifting memoir of the legendary sports figure
and business entrepreneur. From the alleys of Washington, D.C., to
Athens, Georgia, the NFL, and beyond, Tarkenton takes the reader inside
the huddles of his world, both on and off the field. He shares his
highest of highs--those glory years in purple, business triumphs, and
the deep and abiding love of family and friends. He also reveals his
lowest of lows, including the day of the infamous Cowboys' "Hail Mary"
pass that spelled playoff defeat for the greatest Vikings team ever and
compounded with a personal tragedy to make it the worst day of his
life. This is not just the story of an incredible athlete, but
also a portrait of a genuine and inspirational leader who has touched
the hearts and souls of so many who have crossed his path.
Buy this book.
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