Recommended Books


422 Tax Deductions for Businesses & Self-Employed Individuals

by Bernard B. Kamoroff

Description:
8th edition of this best selling A to Z encyclopedia of business tax deductions is like found money for business owners. For all small businesses, home businesses, Internet businesses, franchise operations, direct marketers, professionals, independent trades, contractors, and all self employed individuals.

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J.K. Lasser's Taxes Made Easy for Your Home-Based Business: The Ultimate Tax Handbook for Self-Employed Professional, Consultants, and Freelancers

by Gary W. Carter

Description:
Home based business owners need to know all of the deductions and tax saving strategies that are available.  This J.K. Lasser book does a very good job of covering these areas and more. Checklists and sample forms are provided.

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Tax for Dummies 2009/2010 (Paperback)

by Sarah Laing

Description:
"Tax 2009/2010 For Dummies" offers easy to understand advice on every aspect of tax: from child credit and investments, to pensions and inheritance tax. This up to date guide will also provide those nine million people who have to work out their own tax bill with jargon free, step by step advice on completing a self assessment form. Covering the rules and regulations of the 2009/2010 tax year, this manual will help readers stay on top of changing policies and fulfill their legal obligations. "Tax 2009/2010 For Dummies" covers: understanding the UK Tax System; making Tax Efficient Investments; pensions, benefits and planning for your retirement; working for yourself or working for someone else; and, where to go for further guidance. About the author: Sarah Laing is a Chartered Tax Adviser and a member of the Chartered Institute of Taxation. She has been writing professionally since joining "CCH Editions" in 1998 and now works as a freelance author. Sarah is the News Editor of "TaxationWeb Limited".

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J.K. Lasser's Taxes Made Easy for Your Home-Based Business

by Gary W. Carter

Description:
This is an excellent book for home based business owners who need a reference guide for new tax laws and deductions. Helpful sample forms are included.

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The Ernst & Young Tax Guide 2009 (Ernst and Young Tax Guide) For Preparing Your 2008 Taxes (Paperback)

by Peter W. Bernstein

Description:
The E&Y Tax Guide is the only personal tax guide available produced by a big 10 accounting firm. This popular guide offers tips on how to maximize deductions, strategies for taking advantage of new tax laws and coverage on commonly overlooked deductions. Instruction on completing federal income tax forms for the year 2000-2001 is included along with suggestions on ways to avoid common errors.


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J.K. Lasser's Financial and Tax Strategies for Family Business

by Barbara Weltman

Description:
This guide covers the main aspects of a family business ­ from start to transfer. It includes such topics as management, raising money, fringe benefits, retirement plans, asset protection, transferring the business to children, and selling a family business. This is a must-read for any current, future or next-in-line family business owner.

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JK Lasser's Small Business Taxes 2009: Your Complete Guide to a Better Bottom Line (J K Lasser's New Rules for Small Business Taxes) (Paperback)

by Weltman Barbara

Description:
While many small business owners seek to improve their bottom line, few realize all the ways that tax laws can help them do so. J.K. Lasser's Small Business Taxes 2009 gives you a complete overview of small business tax planning in an accessible manner. Focusing on strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this valuable guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow.

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Don't Let the IRS Destroy Your Small Business : Seventy-Six Mistakes to Avoid

by Michael Savage

Description:
If you're unaware of tax potholes that you're business could fall into, then you should consider reading this book. It is written by a tax attorney who lists and explains 76 commonly made mistakes by small business owners. In the process of listing these mistakes, Savage covers all of the major tax code areas that are important to any small business owner.


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Keeping the Books : Basic Recordkeeping and Accounting for the Successful Small Business

by Linda Pinson

Description:
For those business owners who are just getting started and have little or no accounting experience, this book is a great resource. It includes forms, illustrations, and worksheets to help explain and guide them through the easy to understand steps of basic bookkeeping and business record management.


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Tax Savvy for Small Business : Year-Round Tax Strategies to Save You Money, 4th ed.

by Frederick W. Daily

Description:
Tax Savvy offers specific steps and suggestions to help small business and home based business owners reduce or even avoid taxes by planning ahead and creating a sound strategy.

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The Ernst & Young Tax Guide 2008 (Ernst and Young Tax Guide)

by Peter W. Bernstein

Description:
What the IRS doesn’t tell us, Ernst & Young does.Year after year, The Ernst & Young Tax Guide hits national best-seller lists and garners rave reviews. The most user-friendly, most current guide available to preparing your own tax return, this essential resource contains all the information readers need to save on their taxes. The accessible format walks you step-by-step through the daunting filing process, with sample tax forms and schedules demonstrating how to fill out a tax return line by line. As the only guide that provides complete coverage of the new tax law provisions, it’s no wonder The New York Times praises it as “the top choice among popular tax books.” The Ernst & Young Tax Guide is really two books in one. The first is the official IRS tax guide, Your Federal Income Tax, updated by E&Y to take into account developments in 2007. The second book is the Ernst & Young guide offering comments, explanations, and tax-saving tips on what the IRS tells us-and doesn’t tell us. These two books have been combined in one easy-to-read volume to provide taxpayers with the most well-rounded and comprehensive tax guide on the market.

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J.K. Lasser's Your Income Tax 2008: For Preparing Your 2007 Tax Return

by J. K. Lasser Institute

Description:
Navigating the ever-changing income tax landscape is no easy task. Each year, millions of taxpayers are affected by new IRS regulations, federal court decisions and amendments from congressional tax committees. This year alone, there are many important developments such as the AMT exemption, new parameters on charitable giving, as well as regulations on residential energy improvements. To make informed decisions about income taxes and the changes that impact your return, there’s only one guide that won’t lead you astray. J.K. LASSER’S YOUR INCOME TAX 2008 is a proven, accessible resource with important strategies, useful recommendations and of course, all the latest tax law changes.

Finding the new deductions and planning opportunities can be daunting but savvy taxpayers know they can rely on J.K. LASSER’S YOUR INCOME TAX 2008: For Preparing Your 2007 Tax Return to pinpoint and explain last minute changes they may have missed. Coverage of current tax law changes, both comprehensive and comprehensible is what the Lasser team of experts provides.


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Toolkit Tax Guide 2009 (Business Owner's Toolkit series)

by Paul N. Gada

Description:
With expert commentary and line-by-line explanations, this resource addresses the federal tax-filing process while helping to minimize liabilities. Detailed discussions focus on issues of primary importance to small-business owners and help answer commonly asked questions such as What is the best form of organization for a given business? How should personal and business expenses be differentiated? How should employee benefit plans be handled on tax returns? and What might the IRS look for when conducting an audit? Free online information and support are included, as are sections covering the latest changes to the federal tax code. In addition, book buyers will have free access to an online tax preparation service.

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Business Law (Barron's Business Review Series)

by Robert W. Emerson (Contributor), John W. Hardwicke

Description:
Revised with many details expanded and updated, this volume covers all aspects of business law, including contracts, commercial paper, corporations and partnerships, torts and litigation, and much more. Business Law is a down to earth book that explains many topics that are critical to those in business. Clearly explains the impact and legal ramifications of decisions made in the workplace.

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The Essential Corporation Handbook (Psi Successful Business Library)

by Carl R. J. Sniffen

Description:
A comprehensive reference of the types of small business corporations anywhere in the United States. It explains the legal requirements for maintaining a corporation in good standing. Features sample corporate documents, which are annotated by the author to show what you should look for. Tells how to avoid personal liability as an officer, director, or shareholder.

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Dictionary of Legal Terms : A Simplified Guide to the Language of Law

by Steven H. Gifis

Description:
This book is a must for those with no legal background, but don't want to be intimidated by legal "jargon." I found it an easy reference guide to common and not so common legal words used every day. I work in a courtroom, and found the book helpful in understanding the judicial process.

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Trademark: Legal Care for Your Business and Product Name (5th Ed)

by Stephen Elias

Description:
Names, logos, and other unique corporate marks of identification are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, clearly explains how to properly choose these vital assets and then diligently protect them. Revised to reflect changes affected by the advent of cyberspace, Trademark offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any resulting disputes.

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The Copyright Handbook : How to Protect & Use Written Works (5th Ed)

by Stephen Fishman

Description:
Copyright law is a complex field, and it's crucial for writers to understand what's entailed. Stephen Fishman covers what a copyright is, how it's created and protected, limitations and transfer of ownership, how long it lasts, and what copyright infringement is all about. There are chapters on copyright registration, copyright notice, and how to deal with errors or omissions. Fishman also wades into the issues of derivative works and compilations, works for hire, and jointly authored works. He also tackles the confusion of copyrights in the online world of electronic publishing; the book is worth its price for this chapter alone.

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Patent It Yourself

by David Pressman

Description:
Say that you've come up with a really nifty idea for a gizmo that would improve the lives of every human being on Earth and probably turn you into a gadzillionaire, too! Before you get too far into the fantasy, you need this extremely detailed and comprehensive guide to the process of getting a patent. This is not a small book, but it contains everything you need to know, including a lot of things you probably don't KNOW you need to know. Very detailed, with examples of forms you'll need, addresses and marketing advice, this is the complete guide you'll need to navigate this complex process from square one to gadzillionaire-ness!

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Negotiating Commercial Real Estate Leases

by Martin I. Zankel

Description:
Negotiating Commercial Real Estate Leases is a well-crafted, superbly presented instructional guide for the business owner and a "must read" before signing a lease. Readers will learn the obvious and not-so-obvious differences between so-called "standard" landlord and tenant leases; the critical economic and legal issues implicated in lease clauses; which points are most easily negotiated under what situations and which points aren't worth the time spent negotiating; what alternative clauses and solutions can be offered to create a leasing deal that works for both the business tenant and the building landlord.

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101 Things You Need to Know About Internet Law

by Jonathan Bick

Description:
Complete and concise, this is a guide to the legal issues and answers involved in all facets of e-commerce, from making purchases online to advertising your new Web site. You'll find a wealth of essential information about Internet-related contracts, taxes, rights, options, obligations, limitations, relations, liabilities, debt collection, advertising, billing, refunds, intellectual property protection, and more.

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The Art of M&A Due Diligence : Navigating Critical Steps and Uncovering Crucial Data

by Alexandra Reed Lajoux, Charles M. Elson

Description:
This question and answer resource focuses on the most critical steps in the M&A process. Drawing on the experience of 100 experts, Lajoux shows non-lawyers how to navigate due diligence and how to uncover data that can break a deal. Featuring global perspectives and special insights for small businesses, manufacturers, and service companies, this primer is essential for everyone involved in M&As.

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Steal Me Blind! Shoplifting & Retail Theft...And How To Stop It Without Getting Sued

by Richard W. Helena, Sr.

Description:
Step by step instructions on how to spot and handle it all. Includes checklists, forms, guides, the black market "Southern California Thieves Manual," and much, much more. Highly entertaining, and packed with practical tips and great ideas that can be applied immediately to deter, prevent, or arrest. Every retail owner and operator should read this book from cover to cover. Twice.

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The Employer's Legal Handbook (Employer's Legal Handbook, 4th Ed)

by Fred S. Steingold, Amy Delpo(Editor)

Description:
Whether you hire one employee or one hundred, The Employer’s Legal Handbook gives you the practical and legal guidance you need to run a fair and productive workplace, and stay out of legal trouble.

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The Open Brand: When Push Comes to Pull in a Web-Made World

by Kelly Mooney, Nita Rollins

Description:
Many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry.

A radical business imperative emerges from these forces: open up to consumer involvement in your brand's messages and offerings. The Open Brand illuminates both the risks and immense rewards of doing so, and describes the On-demand, Personal, Engaging and Networked consumer experiences that will ensure brands' relevance in a web-made world.


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222 Ways to Promote Your Small Business on a Budget

by Ron E. Gielgun

Description:
Often, it is not the large-scale, costly promotional campaigns that turn a small business into a success story, but the little, imaginative things that cost almost nothing: placing a terrarium with an exotic animal in your store will ensure that neighborhood children force their parents to enter; hanging a mirror in your window case will make people stop and look; using irregular shaped envelopes can turn an otherwise mediocre mail-order campaign into a success. Whether you are a retailer, wholesaler, or an Internet entrepreneur, here you will find ideas that will help you get the most bang for your promotional buck.

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Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals

by Anthony O. Putman

Description:
The publisher, John Wiley & Sons How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, ``package'' your product, turn prospects into customers, and develop and use advertising.

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Marketing That Matters

by Chip Conley & Eric Friedenwald-Fishman

Description:
Using real-life examples from Patagonia, General Mills, Clif Bar and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. It offers ten practices to engage customer using innovating marketing techniques -- from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company -- and potentially change the world. Marketing That Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.

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Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business

by Kathy J. Kobliski

Description:
From the Publisher For many small business owners, the potential for wasting thousands of dollars on the wrong advertising decisions exists. Advertising Without an Agency is an ideal primer on the ins and outs of advertising and how to get the information you need to pinpoint your advertising objectives. Complete with worksheets that help you take the guesswork out of buying ad space or time, understanding the lingo, plus targeting your defined market with the best medium.

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301 Do-It-Yourself Marketing Ideas : From America's Most Innovative Small Companies

by Sam Decker(Editor), Jay Conrad Levinson(Introduction)

Description:
A handy reference tool for any business owner or manager, this sequel to the 150,000-copy bestseller 301 Great Management Ideas features 301 do-it-yourself marketing ideas which have been developed--and proven to work--by the country's most innovative companies.

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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

by Jay Conrad Levinson

Description:
In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

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The Unofficial Guide to Hiring and Firing People

by Alan S. Horowitz

Description:
Corporate downsizing and restructuring have dramatically reshaped the American workforce. With more people of varying ages in today's job market, small business owners and managers need practical, insider advice on selecting quality candidates that only an Unofficial Guide can deliver. Includes valuable timesaving tips, moneysaving strategies, and warning signs of a potential bad hire, and provides: the techniques of effective hiring--advertising, informative interviewing, proper training; the inside scoop on making the most of your new hires and maintaining morale and productivity; and the legal issues surrounding firing--avoiding exposure to lawsuits and bad press.

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Managing Human Resource in Small and Mid-Sized Companies

by Diane Arthur

Description:
From Book News, Inc. , June 1, 1996 Addresses the challenges to human resources (HR) management in organizations with 100-1,500 employees, covering all aspects of HR in nontechnical language. Chapters on the function of HR in small to mid- sized companies; the employment process; performance appraisal; benefits; and information management include numerous checklists and chapter summaries. Appendices offer sample forms. This second edition reflects changes since 1987 in workforce demographics, legal requirements, and recent compensation trends.

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Hiring: How to Find and Keep the Best People

by Richard S. Deems

Description:
Deems guides you through the entire hiring process, from gaining a true understanding of the job opening to preparing for interviewing candidates with five simple steps to avoiding legal complications by only asking questions that address an potential hire's "bona fide occupational qualifications."

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Hire Manage & Retain Employees for Your Small Business

by Joel Handelsman

Description:
Written from a legal perspective, this book gives small-business owners a better understanding of their rights and responsibilities in the areas of payroll, sexual harassment, employment policies, discriminatory hiring, termination, and more. This comprehensive guide helps small business owners manage common, yet difficult, employment issues ranging from recruiting, motivating, and keeping good employees, to legally firing bad ones.

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Human Resources : Mastering Your Small Your Small Business

by Jill Rossiter

Description:
Follow four small business owners through a series of workshops that help them establish personnel policies and learn ways to foster a positive workplace. Then put yourself through the same paces and apply the results to your own business.

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Hiring Independent Contractors: The Employer's Legal Guide

by Stephen Fishman

Description:
The rules about who qualifies as an independent contractor are complicated and misclassification can result in severe fines and penalties from the IRS and other government agencies. Written by an attorney, this guide explains all the latest IRS rules in plain English, shows how to take advantage of the many financial benefits of hiring independent contractors, and provides independent contractor agreements as tear-outs and on disk.

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Dictionary of Insurance Terms (Dictionary of Insurance Terms, 4th Ed)

by Harvey W. Rubin

Description:
This book defines more than 4,200 insurance terms that should be understood by agents, brokers, actuaries, underwriters, personnel professionals dealing with employee-benefit programs, and consumers who need to understand the insurance policies they plan to buy. Terminology covers life, health, property, and casualty insurance, as well as retirement plans. This new, heavily updated edition has been expanded with approximately 200 new terms, and updatings of many other terms to reflect the current state of the insurance industry.

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Insurance for Dummies (For Dummies)

by Jack Hungelmann

Description:
Packed with real-life examples, expert author Jack Hungelmann guides the reader through the traps and loopholes of the insurance system. Discover what policy combination is best for your needs and where you may have gaps. Find out how to reduce your risk and your insurance costs. Learn how to make the most of your insurance policies and what to do when thereÕs a crisis. How to shop for health insurance when it isnÕt employer-provided, get the claims you deserve.

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Fundamentals of Risk and Insurance

by Emmett J. Vaughan, Therese M. Vaughan

Description:
This classic, comprehensive book is divided into three sections. The first section examines the concept of risk, the nature of the insurance device, and the principles of risk management. This section also provides an overview of the insurance industry. The second section examines the traditional fields of life and health insurance as solutions to the risks connected with the loss of income. The Social Security system, workers compensation, and other social insurance coverages are discussed. The final section deals with the risks associated with the ownership of property and legal liability. Updated to reflect the changes in the field of insurance since 1996, and a listing of Web sites of interest.

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Compcontrol : The Secrets of Reducing Workers' Compensation Costs (Psi Successful Business Library)

by Edward J. Priz, Kathleen Doyle (Editor)

Description:
CompControl explains the fundamentals of how Workers' Compensation insurance is priced, and then goes on to explain how overcharges can occur, and what can be done to prevent or correct them. This is an insurance book for non-insurance professionals who want to get an insider's knowledge of Workers' Comp. Business owners learn about the various WC 'adjustments', and how to systematically bring them into line with what the business claims experience is. All in all, a great book by a respected, seasoned premium analyst in the workers' comp industry.

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Health Insurance : How to Get It, Keep It, or Improve What You've Got

by Robert Enteen

Description:
Health Insurance: How To Get It, Keep It, Or Improve What You've Got shows how to locate and evaluate coverage, compare costs, and obtain the maximum benefits -- even from your existing insurance plan. It outlines strategies that will help you find insurance regardless of whether you are uninsured, underinsured, or considered "uninsurable". A comprehensive "Options Checklist" will help you identify the health insurance option that best suits your needs. Then you can consult individual sections on private health insurance options, government health insurance options, regular and special "COBRA" options, where to got if you are turned down for coverage or if you think you've been treated unfairly, how to appeal a denial of a claim, and what to do if you have a "preexisting condition".

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Cliffsnotes Understanding Health Insurance

by Darlene Brill

Description:
Not all health plans are created equal! To figure out what the best policy is for you and your family, turn to this guide and learn the finer points of the insurance maze. Know your needs and your choices, and you can start saving money now.


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Cliffsnotes Understanding Life Insurance

by Bart Astor

Description:
There are many subtleties to investing in life insurance and learning how to use it as a tool for your financial security. But who is going to explain them all to you? This guide shows you the steps to take to choose the correct policy for yourself, your family -- and your future.

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Life and Health Insurance

by Kenneth Black, Harold D., Jr. Skipper

Description:
This current, accurate and detailed industry guide for financial service professionals examines life and health insurance simultaneously from the viewpoints of the buyer, the advisor, and the insurerÑproviding a comprehensive and unbiased treatise on individual and group life; a forthright appraisal of life and health insurance industry products with careful consideration of the environment; and a complete examination of life insurance company operations and regulation. For financial planners, salesmen, actuaries, investment managers, attorneys, CPAs, and other financial service professionals.

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The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationships

by Bryan P. Bergeron, Ray Kurtzweil

Description:
Explains why Emotional Interfaces are a critical factor to e-commerce success and how to take advantage of this new technology. Provides clear examples and advice for turning collected customer data into a strong competitive advantage. DLC: Customer loyalty.

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Find It Online: The Complete Guide to Online Research

by Alan M. Schlein

Description:
Since its first publication in 1994, this guide has been an essential tool for journalists, researchers, lawyers, professors, librarians, business executives, and students. The new edition has been updated by award-winning journalist Schlein to include tips and search strategies from 20 information industry experts.

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Net Results.2: Best Practices for Web Marketing

by Leland Harden

Description:
Reveals the proven strategies used by the authors to execute profitable and successful online marketing campaigns for such companies as America Online and Barnes and Noble. Filled with expert advice from three online pioneers who have twenty years of collective online marketing experience. Softcover. Revised from an earlier edition.

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The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

by David Lewis, Darren Bridger

Description:
Why are people shopping, and buying, the way they do? The Soul of the New Consumer intriguingly explores today's marketplace reality, along with ways that businesses can adapt to keep pace. Authors David Lewis and Darren Bridger--chairman and head of retail research, respectively, at an international consulting firm--suggest that consumers in years past were "conformist in their purchasing patterns and motivated largely by a desire for convenience."

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Search Engine Optimization for Dummies

by Peter Kent

Description:
"If we build it, they will come."

Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  1. Spiders-not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
  2. Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
  3. The eight search systems you really need to impress and how to get your pages into them
  4. Keywords and how to choose them strategically and use them often
  5. Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
  6. Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites
  7. Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.


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Investing For Dummies

by Eric Tyson

Description:
Investing for Dummies is a good, all-around investment guide for the rest of us. Author Eric Tyson covers all aspects of investing, from stocks and bonds to real estate and collectibles. Tyson points readers towards investments that actually work and raises warning flags about strategies you should avoid. The book also considers whether starting and running your business can be a good investment option. If you're looking for a good place to start building a secure financial future, this is it.

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Dictionary of Finance and Investment Terms (Barron's Financial Guides)

by John Downes (Preface), Elliot Goodman, Jordan Elliot Goodman (Preface)

Description:
A small but surprisingly comprehensive dictionary defining over 5,000 terms. The sturdy binding will hold up to a great deal of travel. A very practical and inexpensive gift for any business person or anyone interested in finance and investment.

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The Millionaire Next Door

by Thomas J. Stanley, William D. Danko

Description:
How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society.

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Rich Dad, Poor Dad : What the Rich Teach Their Kids About Money That the Poor & Middle Class Do Not!

by Robert T. Kiyosaki, Sharon L. Lechter (Contributor)

Description:
Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Kiyosaki compellingly advocate the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, it explains how those assets might be acquired so that the jobs can eventually be shed.

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The Motley Fool's Rule Breakers, Rule Makers : The Foolish Guide to Picking Stocks

by David Gardner, Tom Gardner

Description:
"Business is as simple as changing the rules at the beginning, and then making the rules at the end," say David and Tom Gardner, creators of the Motley Fool investment web site. Invest in the stock of one company that goes all the way from rule breaker to rule maker, and you get rich. But how do you tell the difference between a company that will follow this model--a Microsoft or a Wal-Mart--and a company that only appears to be a superstar, like Boston Chicken? The Gardners explain what takes a company from interesting maverick to the "default setting" of its industry--the name synonymous with its entire type of product, such as Coke, Kleenex, and Band-Aid. They throw in a little culture, too: readings from Shakespeare's Henry IV, Part One and Henry V illustrate the classical route from edgy rule breaker to regal rule maker.

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The Unemotional Investor: Simple Systems for Beating the Market

by Robert Sheard

Description:
The Unemotional Investor offers you a purely mechanical set of approaches for investing in stocks. These intriguingly simple formulas for investing have yielded gains in recent years that have crushed the market averages. One, in fact, that you'll find here has returned an average of almost 40 percent a year for the last ten years. Here, all subjectivity, all emotional decision-making, all second-guessing is eliminated. If you can look at two numbers and tell which of them is larger, you have all the basic skills necessary to manage your own stock portfolio. The secret is in knowing where to look for the right numbers to compare. And that's precisely what you'll learn here in a simple step-by-step, number-by-number approach.

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Winning the Loser's Game: Timeless Strategies for Successful Investing

by Charles D. Ellis

Description:
This indispensable investment guide asks the question: How can an individual invest successfully when the majority always fails? Charles Ellis, one of today's most brilliant investment writers, has updated his influential book to include: Ways to escape the ravages of taxes and inflation; How to successfully pass your estate to your heirs (not the taxman!); Common investing mistakes and painless strategies to avoid them.

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The Essential Buffett: Investment Principles for the New Economy

by Robert G. Hagstorm, Robert G. Hagstrom

Description:
Following the Buffett model, Hagstrom explains Buffett's four timeless principles: 1) analyze a stock as a business; 2) demand a margin of safety for each purchase; 3) manage a focus portfolio; 4) protect yourself from the speculative and emotional forces of the market. Then Hagstrom shows how Buffett's thinking can be applied in the new economy, addressing technology investing, international investing, small cap stocks, and socially responsible investing. Perhaps most valuable are Hagstrom's insights into the psychology behind Buffett's focus investing. For the first time, we are given sure-fire guidelines on how to become a winning Buffett disciple.

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Real Estate Investing from A to Z : The Most Comprehensive, Practical, and Readable Guide to Investing Profitably in Real Estate

by William H. Pivar

Description:
Sensible, conservative real estate investing continues to be one of the most popular methods for small investors to prepare for future financial security. Real Estate Investing from A to Z explains real estate investing in simple, easy-to-understand terms that are relevant to any investor. It doesn't paint another pie-in-the-sky approach to real estate riches, in which the only people who get rich are promoters of high-priced seminar programs. Instead, Real Estate Investing from A to Z shows readers how to buy one or more homes using very little of their own money, and get discounts of 10% or more from market value. This revised edition contains updated information on: Limited partnerships, REITs and lender sales where exceptional investor opportunities are still available; Getting the most from a home inspection, especially when buying older properties; The use and future of electronic media in buying, selling and managing real estate; Using the PC and on-line services to discover and research properties.

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The Unofficial Guide to Real Estate Investing

by Spencer Strauss, Martin J. Stone

Description:
If you think the only path to riches is through the stock market, then think again. In The Unofficial Guide to Real Estate Investing, Martin Stone and Spencer Strauss show how to generate financial security one property at a time. The authors, both real estate brokers, illustrate basic concepts such as researching and valuing properties, obtaining financing, managing tenants and expenses, and dealing with taxes. They believe that the "biggest little secret" in real estate is the tremendous leverage that investors can enjoy. They write, "If you have $9,000 to invest, for example, you could buy $9,000 worth of stocks, bonds, coins, or art. With $9,000 to invest in real estate, however, you could purchase a four-unit FHA apartment building worth $300,000." The book includes hundreds of tips on everything from how to minimize vacancies and be a good landlord to making an offer and working with contractors. Well written and easy to read, The Unofficial Guide to Real Estate Investing is a solid introduction for anyone seriously considering real estate as full- or part-time source of income.

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Rental Houses for the Successful Small Investor

by Suzanne P. Thomas

Description:
A guidebook for the small investor who wants to invest in single family rental houses. Chapters guide the reader through setting meaningful and realistic goals, locating money for down payments, selecting good properties to buy, getting a loan without doing "creative financing" gyrations, managing tenants with a minimum of time, writing leases and getting good landlord insurance, and eventually doing a tax deferred exchange. Written clearly with the beginner in mind, but including the information an experienced investor needs to learn.

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Every Day is Game Day

by Fran Tarkenton, Jim Bruton, foreward by Roger Staubach

Description:
Fran Tarkenton was perhaps the most exciting and dynamic football player who has ever played the game. Filled with never-before-heard stories and dozens of personal photographs, Every Day Is Game Day is the entertaining and uplifting memoir of the legendary sports figure and business entrepreneur.

From the alleys of Washington, D.C., to Athens, Georgia, the NFL, and beyond, Tarkenton takes the reader inside the huddles of his world, both on and off the field. He shares his highest of highs--those glory years in purple, business triumphs, and the deep and abiding love of family and friends. He also reveals his lowest of lows, including the day of the infamous Cowboys' "Hail Mary" pass that spelled playoff defeat for the greatest Vikings team ever and compounded with a personal tragedy to make it the worst day of his life.

This is not just the story of an incredible athlete, but also a portrait of a genuine and inspirational leader who has touched the hearts and souls of so many who have crossed his path.

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