There is no one person or way to learn to be successful in business. We have to borrow (aka steal) ideas and strategies from those around us who are successful. You can learn from other entrepreneurs, online blogs, or even your dog. Yes, your dog—or at least my dog, Lola.
When you hear the word branding, what do you think? Do you think of just one small part of your business, maybe the designer who draws up your logo and crafts your sign? Or is it something more? David Galullo of Rapt Studio writes for Forbes that branding is a lot more than most people think. As we like to say here, Branding is Everything. It's every element of your business, every little detail that creates the customer experience, from the moment a customer first hears your name to doing business with you to the ongoing customer relationship. David writes that "an integrated, holistic approach is what ultimately creates a stronger, more meaningful brand."