
The biggest challenge for any blogger, content creator, and publisher is to "start." Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
Read more: Are You Waiting to be Perfect?

Stephen Woessner is the founder and president of Predictive ROI, and wrote for the Washington Post about how to measure the success of an email marketing campaign--something that is relevant to more and more small business owners as online marketing only becomes more important. He offers some key metrics to watch (and explains how to use them), including bounce rate, open rate, click-through rate, and conversions.

The successful salesman remains focused on sales activities. He/she is able to do that only because there is a cooperative team supporting the balance of the tasks of running the company and serving the customer. If you try to “do it all”, you will see only a fraction of the prospects and/or spend only a fraction of the time understanding the prospect’s needs and delivering the right proposal. Communicate with your support organization in a manner that makes them support your success rather than resent your success. Your success will be much greater when you are working together.

GoSmallBiz.com is a leading online resource for the small business owner and entrepreneur. Working in partnership with LegalShield, we help small business owners protect and grow their businesses. GoSmallBiz.com brings small business owners unlimited business consulting via email, access to educational videos and articles, secure web-based software for business, a library of legal forms and documents, and more!

The GoSmallBiz ToolBox is a comprehensive set of secure, web-based business applications designed to help small business owners operate more efficiently while growing their businesses. From managing contacts to building a website to handling your company’s HR paperwork, the GoSmallBiz ToolBox has you covered.
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