The biggest challenge for any blogger, content creator, and publisher is to "start." Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
Stephen Woessner is the founder and president of Predictive ROI, and wrote for the Washington Post about how to measure the success of an email marketing campaign--something that is relevant to more and more small business owners as online marketing only becomes more important. He offers some key metrics to watch (and explains how to use them), including bounce rate, open rate, click-through rate, and conversions.