Featured Article

What can you sell for a fee plus a percentage of the profits, or sales or savings? Here’s an illustration of how to license your own concepts — advertising upselling techniques, cost-saving ideas, whatever. You go to Mr. Business Owner: “I have an advertising technique that will outproduce the one you are currently using by 20%-30%. I’ll let you use it for a fee that is much less than the amount it will make you in profits, and you only have to pay me the fee after the technique has proven itself.” Continue reading...